We pulled 446 contractor websites built on five DIY platforms and checked three things Google uses to understand and display a page: schema markup, page titles, and meta descriptions. The gaps were not evenly spread. Webflow sites were missing meta descriptions 94% of the time. Duda sites were missing them 7% of the time. Same job, same trade, wildly different odds of showing up right in search.
This is not a "which builder is better" ranking. It is a look at what a builder's defaults do to a contractor who signs up, drags in some photos, and never opens the settings panel again, which is most of them.
Schema markup is extra code embedded in a page that tells Google what kind of business this is, what it does, and where. Think of it as a label on the inside of the box, invisible to a homeowner scrolling on their phone, but read directly by Google when it decides which result to show for \"plumber near me.\"
Across our baseline of 481 sites of all kinds, 19% had no schema markup at all. Against that baseline, Webflow sites came in worse at 29% missing it. Squarespace sites came in at 0%, meaning every Squarespace site we checked had schema present. GoDaddy Website Builder sat at 22%, Duda at 14%, and Wix at 10%, all better than the general baseline.
The pattern suggests schema is something a builder either bakes in by default or leaves for the owner to add by hand. Most contractors never touch it either way. If your builder does not add it automatically, it likely is not there.
"},{"heading":"Page titles: the one line that decides if someone clicks","html":"The page title is the blue clickable line in a Google search result, the first thing a homeowner reads before deciding whether to click your site or the next one. A bad title is one that is missing, cut off, duplicated across pages, or just says \"Home.\"
Wix had the highest rate of bad titles in our sample, at 31%, meaning close to a third of the Wix sites we checked had a title problem serious enough to flag. GoDaddy Website Builder followed at 14%, then Webflow at 10%, Squarespace at 8%, and Duda at 6%.
Titles are usually a one-field fix once you know where to look, which makes a 31% miss rate less about difficulty and more about a setting that is buried or skipped during setup.
"},{"heading":"Meta descriptions: the summary line Google shows under your title","html":"A meta description is the short paragraph that shows up under your page title in search results. It is your one shot at telling someone what you do before they click, and Google will write its own if you do not, usually by grabbing a random sentence off the page.
This is where the builders split hardest. Webflow sites were missing meta descriptions 94% of the time, by far the highest rate in the entire dataset. Wix and Squarespace were close to each other at 25% and 26%. Duda was lowest by a wide margin at 7%. GoDaddy Website Builder landed at 30%.
A 94% miss rate is not a scattering of individual oversights. It points to a builder where writing a meta description is not part of the normal setup flow, so almost nobody does it. On Duda, where the default flow apparently prompts for it, the miss rate is a small fraction of that.
"},{"heading":"What to check on your own site this week","html":"None of this requires guessing which builder is \"good.\" It requires opening your own site's settings and looking for three specific things.
|
446%
DIY-built contractor websites analyzed
|
29%
of Webflow sites missing local-business schema
|
19%
of custom-built sites missing the same markup
|
| Builder | Sites analyzed | Missing schema | Bad/missing title | Missing meta description |
|---|---|---|---|---|
| Webflow | 31 | 29% | 10% | 94% |
| GoDaddy Website Builder | 74 | 22% | 14% | 30% |
| Duda | 133 | 14% | 6% | 7% |
| Wix | 130 | 10% | 31% | 25% |
| Squarespace | 78 | 0% | 8% | 26% |
Builders with fewer than 30 analyzable sites in the dataset are excluded. Custom-built sites (481 analyzed) are the comparison baseline.
This study aggregates 452 local service businesses across 27 U.S. states, surfaced between August 2026 and September 2026. Businesses were identified through Google Maps results and Google’s business listings data for their trade and metro area, the same way a customer searching would find them. Each website was fetched and read directly: its title tag, meta description, structured data (schema.org markup), and platform fingerprints were recorded at the time of reading. Results are reported as anonymized aggregates only; no individual business is named or identifiable. Percentages are of the businesses for which each check could be completed, so denominators vary slightly by statistic.
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